Devex Pro Insider: Is aid losing the comms war? And what do we do about it?

Foreign aid has a messaging problem.

While its proponents tout it as a smart investment and moral imperative, that message hasn’t always gotten through to American voters. The result? Foreign aid has long been a convenient punching bag for U.S. politicians.

And perhaps no one has punched harder than U.S. President Donald Trump, whose “America First” agenda dealt a body blow to USAID.

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